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Allison Park
Vice President of Marketing, Student Living

As the vice president of marketing for CA’s property management platform, Allison Park is responsible for developing and executing strategic and tactical marketing plans and implementing campaigns that drive leads, tours and occupancy to CA’s student living assets. In her role, Allison works with a team of marketing directors, managers and designers to achieve optimum leasing and financial performance in line with business development plans.

Prior to joining CA, Allison served as the vice president of marketing for Asset Living, one of the largest third-party management companies, where she oversaw the marketing efforts for over 120,000 beds. Allison started in student housing in 2007, gaining experience and expertise in leasing trends and strategy, digital marketing and marketing analytics. Over the course of her career, she has held a variety of positions on-site as well as larger scaled roles such as regional marketing director and director of marketing. 

Allison earned a BS in Business Administration in Management and Marketing from the University of South Carolina.