As Senior Vice President of Sales and Marketing, Gina McMorran is responsible for brand development, marketing and revenue management for CA’s European portfolio. 

With 13 years of experience building successful brands in competitive consumer markets, Gina has launched some of the UK’s most pioneering brands including: The Nido Collection, Pure Student Living, The Student Housing Company and Essential Living. In 2016 she started MyCultura, a consultancy focused on helping clients create value through customer journey mapping and customer-focused technology. With this, she supported clients such as Fusion Students, Moda Living and Aparto amongst others in delivering well-designed customer experiences.

Gina holds an MSc. in International Marketing from Glasgow Caledonian University.